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About Joe's Toes

Joe's Toes was started in 2013 by Amanda Blackwell (that's me!). I've been a shoe designer for many years and helped lots of other people launch and develop successful shoe businesses, I felt it was time to embark on my own adventure.

As a little girl I enjoyed knitting and crochet and loved making felt shoes for all my dolls, I have come back to where I started, and once again enjoy hand crafting in felt.



My contacts in the shoe-making trade have enabled me to source beautiful, eco-friendly and sustainable materials. Using the skills I learnt at Cordwainers, the old Guild school in London, I've developed designs and patterns to suit all ages. I've worked hard to make sure the kits go together easily and contain everything you need.

I've not been completely alone, friends and family (thank you all!) have helped out and even young Joe and my dear old mum helped test the kits. 


My husband Dave now helps me pack and ship orders around the world, and does all the heavy lifting at the fairs we attend around the country. 

I hope you'll join me in rediscovering the pleasure of creating something special with your own hands.