About us

Joe's Toes was started in 2013 by Amanda Blackwell (that's me!).  I've been a shoe designer for many years and helped lots of other people launch and develop successful shoe businesses. As a little girl I loved making felt shoes for all my dolls, I have come back to where I started, and I'm once again enjoying hand crafting in felt.

My contacts in the shoe-making trade have enabled me to find some very special materials - such as the extra thick, soft felt and great suede leather and rubber options for the outsoles. Using the skills I learnt at Cordwainers, the old Guild school in London, I've developed designs and patterns for the things I really wanted to make. I've worked hard to make sure the kits all go together easily and contain everything you need.

 I've not been completely alone, friends and family (thank you all!) have helped out and even Joe has tried and tested the kits.  Husband Dave, now helps with orders and does all the heavy lifting at the fairs we attend around the country.